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Tuesday, 16 April 2019

The Next Big Thing in PR


The buzz word today across all industries is Big Data Analytics and PR in many ways being interconnected with businesses, will have to leverage data and data analytics in a big way going forward. Data based decision making not only on the tangibles but the intangibles today is making a lot of difference to brands and their journey in a big way.

Collating customer sentiments, mapping buying behaviours, social listening has all become very important for a brand(s) to understand its customers better and formulate strategies to build loyal customers and engage even more with newer customers. Through the Paid, Earned, Owned and Shared Media, brands are today well connected with end-users, but the main returns on investment(s) of these engagements essentially influence the customer and end-user to invest or buy the brand. Buying the product will be the final stage where there is a definite tangible investment which leads to booking value/volume revenues for any brand. However, investing in a brand emotionally and influencing others to pay attention and notice the brand is assuming an even bigger role today.



Thus influencers are playing a meatier part in making heads turn and getting brands noticed by putting more focus on the intangibles of the brands – including aspirational value attached to it, the social status it brings to the customer, an engagement with the brand that benefits both the brand as well as the influencer.



These are the trends that need mapping. I remember taking my Econ101 in school, where we learnt about Regression Analysis – how the past behaviour of prices predict future movement in prices. But can this be force-fitted to today’s consumer psyche and buying behaviour? With hordes of brands trying to make an impact with the customer, it’s only the relevant ones that end up staying with the customer, and increasing their brand recall, so much so that s/he remembers them all along and associates them with the products – take the case in point of noodles – we only know them as Maggi! Or Chocolate – we only know it as Cadbury! And even in today’s millennial thought process, how then can brands make that difference and sustain this high level of engagement?



Enter the role of Social Media. Given the changing buying patterns and influencers – both humans and bots (data/analytics) it is pertinent for any brand to consistently remain relevant and more real-time. According to an industry study, people today spend more time browsing than reading and even when they do read online, only 28% of the words are likely to be read; thus making it even more important for the content to be condensed and relevant. Given this change in dynamics, visual content becomes the key and the big question today really is, “Is my content sharable?” – the number of re-tweets, likes, re-posts, comments will improve the brand visibility after-all. According to Facebook, users spend on an average 3X more time on watching Facebook live videos than reading about the product/service.



Keeping all of this in mind, Analytics does play a very important role in decision making and if used wisely can be a very important tool in.  
1)Analysing consumer behaviour patterns – when, how, what time does your customer end up making a purchase of your product; from how many times does s/he browse your website/social media account, read product reviews, engage with influencers till s/he actually purchases the product.. a lot of time is spent not only from the consumer’s perspective but also from the brand’s



2   2) SEO Mapping - Similarly, SEO mapping throws up data with respect to the region where your TG operates out of, the age and sex cohort – this helps in mapping them to the relevant on-line ads and influencers



3) Influencers - In today’s day and age, Influencers are playing a very important role in engaging actively with the brands and the potential as well as loyal customers. They help in creating a specific aura on your brand – be it with respect to explaining technical aspects/USPs of the brands in simple language to making your brand seem more real and approachable. Many times having a no-celeb influencer helps a brand even more as that makes it more credible. A growing sea of millennial find it more appealing when someone like them endorses a brand, making the benefits seem real.

Thus all in all, data analytics definitely help a brand understand its TG better and place its PR, Media and marketing campaigns better. But these analytics too need to evolve with time and remain relevant. Thus PR needs to be always aligned with its business and industry it is working for and be relevant to the client’s vision and strategies.



Monday, 31 December 2018

knock knock... are you still there..?



It’s time for the resolutions again!

So here is my list:
1
2
3
4
…..

No wait mind is drifting to “will I really be able to keep up to these… aren’t they so much the same as they were last year, and the year before…”

Well drifting mind, let me warn you, they are not! They are not the same as for 2018, 2017, 2016! And why? Well let me tell you I have been very busy to even make any resolutions all those 3 years.. but in a good way, you see, as a working-mother to a 3 year old, life really doesn’t give you enough time to do a lot of things.. including writing your blog!

So that explains why I was completely out of action and not able to share my thoughts on this platform..

I have heard many people say (majority of them women) that a mother really has no time except for her child.. and remember people, I am a working mom, now I don’t mean to take a lot of credit for myself here, but I really understand the situation that all us mother’s go through..

Right from the time of the 3 trimesters to the birth, the growing up … it’s a long list really, but eventually it works out.. and you have yourself looking at your child/children and really admiring how you brought them up.. so here’s me saying a big kudos and hugs to all you moms..

Yet let us not bask in that glory ourselves, for it is to be shared with our support systems. I mean had it not been for them, in my case at least, I would not have been standing in front of that mirror today and admiring myself and you all.
So a big thank you to my family, my husband, my work family and my support for really being there for me.

Now moving on to the year that was or shall I say the years that were.. really as I missed writing above all.. being a working-mom is a full time job, so frankly 2016, 2017 right now seem like a blur… I only remember that I was working hard to be a mother and a working professional.

2018, seems like I can remember you! My son turned 3 this year and trust me he is quiet a handful..
But otherwise, we travelled to visit family in the USA, which contrary to all our fears, my son handled very well.. he was a superb travel partner (slept like a log on all the long flights, and coloured the rest of the time!!). we enjoyed the country and the weather as well as the company!


His growing up, is directly proportional to the amount of time I can invest in myself – I can now read, dream, sleep, eat, exercise, paint my nails (oh, yeah!), meet up with people, communicate more with him and my husband (yes, we now have time to talk to each other about each other (20% of the time), other than my son! (80% of the time)), and really so much more…


On work front, travelled a lot and we launched a new brand in the consumer durables industry in India and continue our efforts to make a mark. The media launch was received well, and the stock seems to have resonated the same. The year has been about a few misses and (more) hits but the inherent strength of the company will keep on creating and delivering value to all the stakeholders…

This year though will stay with us for a lot more decisive reasons.. take the example of the world choosing to elect (in two of the most watched democracies) protectionist favoured politics as opposed to liberalism.. Trump and the Brexit are really taking away a lot more opportunities than creating them! The Middle East continues to be in a conundrum with Qatar talking of exclusion from the OPEC and the oil prices not really supporting the economies. To top it up , the allegations against the region’s biggest oil producing nation’s prince, only add fuel to fire! The economic crisis in Turkey, and the on-going instability in Syria echo the uncertainties in the region. The African continent too remains in a mode of vigil and watch. Internal conflicts have taken a toll on humanity and the exodus of immigrants reaching out to newer shores is a reflection of the same.





The rising powers in the East – including the mighty China and India seem to be battling their own problems for now. The Chinese economy has started showing signs of a slowdown and the imminent trade war between China and the US, continues to brew uncertainty in world economics. India on the other hand, was expected to make progress with a stable govt. at the centre, yet seems to have derailed a bit on the results for its State govt. elections. The progress that the Modi-govt. planned to work on, seems to have been slow at the moment, but hopefully should start bearing fruits sooner than later.. for only a stronger govt. at the centre will continue to help India remain relevant in the world politics.



So here’s my wish list for 2019:

For the greater good: More investments in science, technology, medicine, arts, space explorations, manufacturing, infrastructure, building nations, democracy, creating job opportunities, free movement of trade, goods, services and skilled labour, stability on currency, investment on growth politics and not vote politics
On a more personal level: Work harder, network more, invest time on self & family. Travel more garner more experiences, read a lot more and on varied subjects this time (so please do share your reading lists..) and lastly, write a lot more this year!

So here’s signing off 2018 on a good note and looking forward to an exciting 2019!
Happy New Year everyone, cheers!


Sunday, 13 September 2015

Understanding the current macro economic scenario - (Part I)

The government had recently released the Q1 performance of the Indian economy. This paper gives an overview of the macro-economic situation.

Is the Indian economy de-coupled?
Not until the financial crises of 2007 was it perceived, that the Indian economy was decoupled from the external market shocks. It was believed that the Indian economy was inherently so strong that a burgeoning middle class and a strong consumption driven domestic market would cushion the economy against any external volatility.

The scenario today has changed though; we are equally dependent on the external market as much as the internal. Oil prices fluctuations, currency volatility, FDI irregularity, all affect our economy today.

This is reflected in the changing structure of our GDP where services now hold a larger stake in the pie than the erstwhile agriculture. Where India still needs a push – investments by both the public and private sector – is the industry (manufacturing) sector.  
GDP growth:
The GDP in India expanded 7.1% in the first quarter of 2015 over the same quarter of the previous year, slowing from a 7.4% growth in the previous quarter and below market expectations. While services and manufacturing grew at a slower pace; mining and construction accelerated and agriculture reported expansion – While not much traction is seen on the ground, these sectors picked up owing to a lower base.

The core sector index that measures the output of 8 infrastructure industries grew by 1.1% reiterating the challenge the government is facing is turning around the investment cycle. The Gross Fixed Capital Formation (Investment Rate) in the economy has de-grown at 27.8% in current terms, as against the corresponding rates of 29.2% in Q1 of 2014-15.

Inflation:
Given the negative growth in (WPI) inflation over the past two quarters, the industry is expecting the RBI to reduce the policy rates.

It remains to be seen whether the central bank bows down to the industry pressure, or still continues to hold the interest rates steady given the volatile global macros – China’s slowdown, Yuan devaluation and the indecisiveness of the Fed’s monetary policy decision.

Many economists are now worrying that the country may enter into a deflationary cycle and with low interest rates, private sector might even more postpone investments.  The threat of India entering into a slowdown phase as that of China is still unreasonable, as 
  • India still has a lot of capacity under-utilisation as compared with China 
  •  Rupee is free floating as compared to Yuan – India does not face the impossible trinity challenge (the currency is free floating, the capital account is partially convertible and the monetary policy is independent of the government)

The WPI v/s CPI debate:
In a recent interview, the RBI governor mentioned that India today is moving away from tracking inflation based on WPI index to the CPI index – given the broader basket of commodities in CPI. Thus the wait for the interest rates decline continues as although the WPI inflation is in the negative today, we still have not reached the inflation threshold for CPI (3.5%). CPI inflation today is at 5.4% for June 2015.

Given this background the central bank therefore might continue to hold on to the policy rate reduction.

What needs to be done:
The onus now falls on the government to quickly improve the situation on the ground. Clearing policy log jams and political gridlocks over important policies such as Land Acquisition Bill, GST, among others is very important.
The industry is waiting to see action from the Governments side on:
  •  Clearing off policy logjams – Land acquisition bill, GST and
  •  Increasing investments in infrastructure sector and encouraging private investments – through PPPs
  •  Considering FDI in key sectors
  • Reducing the cost of capital – HDFC bank recently reduced its home loan rates to 9.25% in anticipation of a policy rate reduction from the central bank

Outlook:
Yet expecting India to overtake China in growth terms in the near future is being too optimistic. We still have a long way to go in terms of policies and ground level infrastructure investments. The long term outlook seems fairly positive given the socio-economic-political environment across the world:
  • India is consciously trying to improve its economic ties (trade) and its political ties with its neighbours – Myanmar, Bangladesh, China, Nepal, Pakistan and Sri Lanka. The various state visits by the PM in the recent past have been a testimony to this
  •  With the cost of the oil imports bill declining the current account deficit is manageable
  •  The rupee has depreciated against the dollar and is expected to remain in the range of 65 – 67 against the USD in the coming quarter (based on an ARIMA forecast model)

Summary:
This is a period of wait and watch on both the domestic and the international fronts. RBI’s decision on the interest rates will be revealed in its monetary policy announcement at the end of this month. The trickledown effect of the rate cuts will be a lagged one.
Some green shoots on the international front include the Dubai Expo 2020 and the Qatar FIFA World Cup 2022. Both these events will open up opportunities for Voltas in the space of HVAC and MEP.
The bigger picture that needs attention is:
  • A continued slowdown in the Chinese economy
  • The loosening of the Chinese monetary policy 
  • The delay in Federal interest rate hike and
  •  Macro economic situation in Euro Zone


Tuesday, 1 September 2015

Vengeance is sweet - a short story


Vengeance is sweet...


She sat in the Starbucks cafe, sipping her coffee and staring out of the window. The blood stained knife lay next to her handbag, covered with her blue silk scarf.

She sat stoic, and expressionless. Wondering what she should do next. She was free, free as she always wanted to be. Free as she had imagined herself to be. Suddenly she was reminded of all the things she had had thought she would do should this day dawn; ever. The cafe was playing Michael Jackson’s song – Blood is on the dance floor, blood is on the knife...

An unguarded moment and she had let herself smile. Drops of perspiration were slowly making their way on to her neck. Even in the cool cafe, she suddenly felt the burning sensation. The salt water had touched her wound gently, leaving her in agony. The smile disappeared and she was jolted back to the present. She stared out of the window on to the wet street. It had just stopped raining and the street was getting back to its din. Cafes were setting tables on the foot path and Delhiets were readying themselves for a packed late Sunday evening.

She had always wondered how this day would be. She had rehearsed each and every step from the house to the hardware store; from the hardware store to the park entrance (next to the security guard’s cabin); from the park entrance to Safdarjung’s tomb; inside the tomb; from the tomb to the lotus pond; from the pond back to the cabin out of the park to the cafe; from the cafe back home. Every step was well thought through and perfectly executed. She had spent exactly ten days planning this act. She glanced at her notes and with shaky hands turned the page to rehearse.

It was time to get up and get going to the library. Krishna the librarian would be resuming her second shift. The book she was reading was on horticulture by Professor Swaminathan. She had attended his lectures while at the Delhi University and had started interning under him for a handsome stipend. She had always been a bright student in horticulture and the professor had hoped she would study further. He had wanted her to attend her PhD at Cornell in the States. And she was all set. Till that fateful day when she met him.

He was dressed in tracks and a loose t-shirt. Nothing unusual for a gym trainer, except she just couldn’t take her eyes off him; his wasn’t a muscular built. He was lean and on the treadmill when she entered the gym. As she was making her way out of the gym, her phone rang. Her eyes were rolling in embarrassment as her favourite song blared as the ring tone, "O God, I forgot to put it on silent", she exclaimed. She could already feel eyes judging her, someone smirking, nodding their head in 'that's not expected from the patrons here' way. 

And then all of a sudden she bumped head first into someone. It was him. This was not at all the way she had envisioned it. The only situation that remained unchanged was that they were both sweaty! She fumbled for words. She wanted to say so many things, sorry being the first word of course! He looked surprised, she embarrassed, and the next thing he knew, she was running away.

Theirs was a love as love should be. He had followed her from the gym to her house and then again the next day from her house to her library and back home. He had waited under her building till she finally came down and asked him to come up for a cup of coffee. It was awkward the first time he entered her house for both of them. He was not used to such a clean ambience and she to anyone else other than herself in the house.

The coffee visits soon turned to more dinner outings and one day as he dropped her and as she was kissing him good-bye, he didn’t want to let go. She giggled and tried to loosen his grip on her waist. But he didn’t let her. He wanted to linger on. That was the first time she let had her guard down. He loved her deeply and caressed her enough to make her moan and scream in happiness. But that was also the only time she had screamed in happiness.

Soon these meetings increased and he only visited her for the pleasures. He stopped being emotionally involved in her day-to-day chores and it was as though she was only a physical toy, to be man-handled. She thought it was because he wanted to start a gym on his own and while she had asked him many times, he seemed reluctant to share any details. He just told her to stay off his business issues. The only way she could help him was by providing him access to her body and to her savings account. She sensed he was in desperate need of money.

She had read in herbology that even plants have a violent streak. When disturbed at an unwanted time, they too snap, and in case of insects, eat them alive. At one of her lowest phases in life, she had equalled herself to an insect whose inconsequential life was dependent on that insect snapping tree – in this case, him.

She knew he was misusing her bank account and withdrawing money from it every now and then; the very money she had saved for her university studies. But she didn’t let that bother her; she thought she was in love with him. This continued for months and one fine day she finally mustered up the courage to ask him why he had suddenly withdrawn a huge sum of two lakhs. She had not imagined what would follow next. All she could recollect was that she was on the floor and something had hit her head hard. When she woke up the next day, her head was pounding, she was wounded, and there was dried blood on the floor and marks on her wrists and her neck. She examined herself in the mirror and realised she was attacked by him the last night. She checked for her phone, there was no sign of it, she checked for her purse and keys, her laptop, no sign again.

She did not know when or at what time she woke up. Her throat was dry and parched. She looked at her watch for the time and date. She calculated she was asleep for an entire day. She searched her house found that most of her valuables were missing including her jewellery and laptop. All she remembered was that she had seen him scream at her in anger throw his glass of whiskey on to the floor and then she had blanked out and woken up only today.

As she was coming back to understanding her environment, a phone rang. She answered the call and was about to shout when his voice,” I need money and you better pay up. Of course if you refuse, the MMS that I shall be sending in a minute will go viral. You will get then details in the same message. You know what to do baby, remember I love you”.
She had read such horrid stories on facebook and had joked about how dumb women could be, but had never thought that she would be one of them! They were even planning to live-in. She started crying and felt very scared. The first thing she did was lock all the doors and windows of the house. She cried some more, till her tears had dried away. She waited for him to come back, or maybe not, for she was scared, what if he hit her again, what if he killed her this time. She stayed up the entire night to make sure he did not come back. The second night though she heard him outside her door trying to open it.

She was shattered beyond belief. Her world had gone topsy-turvy. And then her inner voice guided her. She spoke for the first time in days. Her voice was trembling with fear and anger. Then she sat down with a pen and paper and started writing down all that had happened to her in over the last couple of months - The fights, the bitter language, the breaking of glasses, the food being thrown around, and she being hit. She realised she was abused before by him through all these different means until she would let go and give him what he wanted sex and/or money.

As she started recollecting the horrible acts, she found an inner strength that pushed her to become strong. She calculated how much he had stolen from her – tangible things; like money, jewellery, laptop, expensive items and credit cards; and intangible things like her confidence, her soul, and her love. She was not going to let him get away with this so easily. First she thought of filing a complaint with the police of cheating, deceit and domestic abuse. Then she thought that would be too easy on him. She thought and turned around to her book shelf. As her eyes fell on the title, she smiled coy and impish, ready to take on the world, ready for her revenge. “Vengeance is after all sweet”. She planned each detail meticulously over a week.

She got up that day and went about with her daily chores. She went to the local hardware store and bought a chef’s knife. She called up the mobile phone company to report loss of her sim and requested for a new number. She also told them to cancel all outgoings and roaming facilities on a particular number immediately – she did not want him to stay connected with the outside world. She went to the bank post lunch and reported a loss of her credit cards and atm pins. She made a call from the bank to a local car-on-hire service to book a car for the weekend giving false details.

She went to the gym in the evening and was walking back home when she felt she was being followed. She walked faster to a busy street and suddenly stopped to turn around. She caught him unawares. When she saw the surprise on his face, she hugged him tight and told him how much she missed him. She kissed him long and made sure he went weak in his knees and someplace else. She held his hand and led him back home. She caressed his hair and kissed him again passionately. He saw her cooking dinner. He didn’t know what to make of the situation. He had imagined a fight, him beating her again, threatening her and what not. This was the exact opposite of that. She was submitting to all his wishes.

He asked her where she had been. But before he had finished his question, she said, “Baby, I was thinking, can we just go out for a drive? It will be a good change”. She handed him the car keys and told him she had hired a car on rent and that he should go ahead and get the car ready. It was raining by the time they left and she kept the bedroom light on. She called the watchman and asked him to check for the overhead tank water spillage. She saw him leaving his cabin and walking towards the building. She switched off her bedroom light and took the stairs to the ground floor.

As she sat in the car, he noticed she was dressed differently– a loose t-shirt over a vest and track pants, with her hair tied in a bun, a cap covering her head and her blue scarf covering her neck and she was wearing trainers. As they drove to the Lodhi Gardens, he complained that he was unable to make calls from his phone; she pretended to ignore it and instead put on some music. It was close to mid-night as they parked the car. It was still raining and she insisted that they walk without an umbrella. As they walked in, the guard at the gate reminded that the walking track would close in a less than 30 minutes. “That is all the time I need”, she thought. She nodded and pushed him inside the gardens. As they left the cabin’s vicinity, she pushed him for a run. “Let’s go lazy bones”. They ran deep into the park till they reached they reached Safdarjung’s tomb.

She climbed inside it and he followed her. She caught him by surprise when she hugged him tight and kissed him. As he was busy caressing her body, she removed the chef’s knife tucked in between her tracks and the tight vest covered by the loose t-shirt. He was unbuttoning her t-shirt when she struck him, one single, strong, deep cut on his throat below his ears all the way to his wind pipe cutting it off completely. He choked, but could not scream, he didn’t know what had just happened. His eye balls were growing big. She pushed him back and stood tall. She waited for all the reactions, the shuddering of the legs, the unsuccessful attempt at covering the throat and stopping the oozing blood, the desperate attempt to scream and shout, to call for help, to point towards her as if to tell people that she did it, et. al.

She stood over his body for ten whole minutes as he slipped into a coma. Finally when she was sure even medical help would do little, she executed the next stage. She removed the loose t-shirt and the cap and tied her hair in a pony tail, removed the scarf and put on her glasses. It was still drizzling as she went to the Lotus pond and rubbed the loose t-shirt, and the cap in wet mud, put both in a plastic bag with stones and dropped them in the pond. She allowed them to sink in the water. While she waited she tried to recollect if there had been a struggle between him and her and if she had left anything in the tomb or on him.

Finally when she felt it was time, she walked peacefully across the gardens, passed that security cabin and moved towards the Khan Market exit. She made her way to the Starbucks cafe. It was buzzing with people and she sat in the Starbucks cafe, sipping her coffee and staring out of the window. The blood stained knife lay next to her handbag, covered with her blue silk scarf.





Sunday, 23 August 2015

The Italian holiday! (Part I)

The Italian Holiday (Part I)

It’s been sometime since I have blogged, and I blame the heat! It’s the month of June in Mumbai, India and the sub continent is basically a hot bed at this time, with every breath waiting for the rain God’s blessing. It is also vacation time for schools and colleges. Vacation se yaad aya, when was the last time I took a couple of days off and enjoyed? When was the last time I traveled? Many times I wonder if my dream job would be a travel show host. Just imagine, living your dream and getting paid for it!

So this blog is on my recent trip to Italy. But before we head there, here are some simple tips for all you travel enthusiasts:
1)    Plan in advance – a ten day holiday is a long time spent out of your house and in a foreign country, which means you will have to plan for your visas, tickets, stay et al. Also if possible remember that off-season travel is a good option as it means fewer crowds, inexpensive services and tickets and more time to see your favourite tourist spots.

2)      Stay - Choose hotels or stay options that are light on your wallet yet heavy on comfort and location. Remember you will be travelling and exploring the cities/towns you stay in the entire day, so ideally you will be using the hotel room only for a good night’s rest.
A hotel situated closer to the central railway station (in Europe everything is well connected by rail and the central station is well connected by bus, trams, metros to all the attractions and the airports) will help you save on time in asking for directions and money in reaching your place.
Book your stay before you reach the city. Check for the details mentioned on the website in advance. Ideally go for a place with breakfast included.

3)      Tickets – book your flights in advance for cheaper rates and better deals.

4)      Visa – Indian passport holders require visas in most countries. Please check the visa requirements on the respective country embassy websites and keep all the documents ready at least 15-20 days in advance of your travel.

5)  Travel insurance – now a days it’s almost mandatory to carry a valid travel insurance with you. Connect with well know insurance houses such as Cholamandalam, HDFC, and their likes. Travel insurance policies are generally inexpensive, only for the stipulated travel time and are quick to apply for.  

6)      Packing – the most important activity. Remember pack only the essentials. You do not have to carry your entire wardrobe! Pack light and pack tight.

7)      Currency – carry an average of 30 euro/USD per day and calculate accordingly. Majority of the European cities operate on plastic money, so an international credit card will make life easier. Another option is to carry a pre-paid Borderless debit card (available at all Thomas Cook branches). Do not carry traveller cheques, that is a pain and there is a transaction cost attached on exchange for money.

8)      International driver license – get one, so life will be easier in case you decide on an impromptu trip.

Now back to Italy...

Italy is the magical and mystical land of the Roman civilisation, of gladiators, and the leaning tower of Pisa, of the Vatican and Venice, of beautiful wine estates and sun-kissed beaches, of art, frescoes, sculptures, cuisines and fashion. I and my husband had dreamt of backpacking across Italy way back in 2011, when we had gone back packing in Europe. Yet even back then I felt we would not be giving enough time to this country and its sights. So we decided, we’ll set a separate vacation time for Italy. And that time was now. We were ready! Ready to traverse the roads that led to Rome, explore and get lost in the beautiful churches and vineyards. Explore the country side and its fashion capital.

With gusto in our wings we started on our 2 week sojourn. Our first leg of the journey took us to Rome via Abu Dhabi. With a slight delay in our flight time, we reached Rome and were cold! Literally cold, it was March and it’s cold and chilly in Europe during this season! So we pulled out the woollens and headed for a bus that would take us to the city centre. Do you remember the old adage – “When in Rome, do as the Romans”? Well do not do as the Romans, for you will be utterly confused, and in all probability duped! Do as you would in your country. Find a city map first, buy tickets at the ticket window, talk to people in English (these guys aren’t as rude as their French counterparts!), ask for directions without hesitation. The capital is generally a safe place with police doing rounds of all the crowded places. And yes, trust your sixth sense.

The sky was a beautiful clear blue as we landed in Rome and made our way to the Central train station. From here we were to catch a metro to Fontana Trevi where we had booked a studio apartment on rent. It was inexpensive, and located within a minutes’ walk from the Trevi fountain. Being our first day in Rome, we were struggling a bit with the language, and the big bags (uff, I really do not understand why we cannot travel light?!) on the cobbled streets of Rome. After about 40 minutes of direction struggle and hating the fact that we did not have data on our mobiles, we finally reached our apartment.

We had booked this beautiful little nook just 10 days ago through Air BnB – this is an international website for renting houses/apartments/studios across the world for a stipulated time. We met the owner of this studio, he let us in, showed us around the necessary stuff. A beautiful small place in a bustling city. And so began our Roman Holiday! We started with all the touristy stuff. We had all the days planned for exploring the sights and places in Rome, in fact all of Italy. We had chosen this place mainly on account of its proximity to all the touristy spots. We would just walk around the entire city. While the weather was beautiful for the first 2 days, bight and sunny but chilly, perfect for walking, it was wet, chilly and soggy the remaining 3 days.  We spent our first evening in Rome sitting on the Spanish steps, enjoying the beautiful weather and street food.  Rome as a city doesn’t have a lot of open spaces or grounds but has lots of open squares. These are all the major tourist spots too. They are called Piazzas in Italian, and generally have either a church or a fountain or a famous tourist spot on one side. The remaining three sides are surrounded by open cafes and shops and market. It makes for a pleasant scene, to sit at one of these cafes and generally enjoy the local life.

We spent the entire day two understanding and enjoying the beautiful Vatican. Rome is a magical city. It literally breathes art – you have from frescoes, huge column architectures, beautiful churches and streets and to top it all up – The Vatican! We spent a day exploring this country; yup Vatican is a sovereign within Italy, it has its own bank, its own army and police (The Swiss Guards) and its own government (The Pope and his council) and it is rich in art, culture, history and of course if you did not know the word bank has its roots in the word bascilica! Since we were touring in the off-season, we did not have to wait in long queues or get pushed around. Vatican is best understood if you have a guide with you. You can either book a tour online (but that is a bit costly) or just land up there and talk to guides to be included in their groups. We did the later, got good English speaking guide and explored the Vatican with a group of 40 other English speaking tourists.

Saint Peter’s Basilica floored us. It is huge and beautiful. Sculptures and art surrounding the building and inside the cathedral. The Pope’s famous balcony and the Vatican Museums, especially Michelangelo’s painting of the ceiling at the Sistine Chapel. It’s beautiful.   


The next big thing on our agenda was of course the Colosseum! This magnificent structure is loaded with history. Tip: We had downloaded English audio guides on our mobiles so we could enjoy the colosseum and its history. The Roman history is dominated by blood and religion. This also extended to the games they played. The gladiator games and the human fights were enjoyed by both genders. The gladiators were either PoW, slaves or criminals. Their fate would be decided by the crowd yelling either “live” or “die” or gesturing the same through a thumbs up or down!

But Rome’s history is not just limited to Ceaser and other Roman generals. It goes well beyond that. The Roman civilisation has given the world marvels in architecture and engineering besides religion and art. Before Christianity became the order of the day in Rome, Romans used to worship Gods. Just as the Indians worship the Gods of Water, Fire, Land and Sky, the Romans worshipped the planets and the solar system. Today’s churches were earlier temples of Jupiter, Saturn, Neptune, Venus, Sun and the Moon.  These temples were typical structures dominated by huge columns and domes. They were architectural marvels, rich in geometry and allowing for natural light to enlighten the mind and space!  This is the picture of the famous Pantheon church, an erstwhile temple of God Jupiter. Its huge and beautiful inside. the center of the dome opens up to the sky to let natural light illuminate the entire space from within. Since it's open at the top, one might think that rain water could accumulate inside the structure, but just imagine the architectural genius, there is an inclined slope (very slight and not noticeable to the naked eye) just underneath the opening from where water flows out of the Pantheon. Beyond this slope were located the statues of the Gods and the space around of course would remain dry all the time! 

We were to stay for 4N/5D in Rome then travel to Florence. Florence was our hub for another 4 days while we would make day trips to Pisa, Venice and explore the Italian country side.


But more of the Firenze experience in part II of this blog...

A short story - She was after all, a woman of fifteen...


She was after all, a woman of fifteen.

Close to the city of Paithan, in a small village called Sauviragram, which lay along the banks of the great river Godavari, lived a woman named Ilaa. Being cotton farmers, her family was well to do, but not among the richest in their area. It was the harvest season, and cotton had to be picked from the plants. The wholesalers and traders from Paithan would be arriving in just a few weeks, carrying gold and goods for barter. They would exchange what they carried for the cotton that the farmers grew. The bales of cotton had to be ready in time! Work was at its peak!
But Ilaa was not to be found in the fields. She wasn't working. Instead, she was sitting by the banks of the great river Godavari.
I am sick of this!' she grunted loudly.

She threw the stone that she was playing with absentmindedly while expressing her anger. The stone cut through the mighty waters of the river thrice before finally falling to the depths. She had tried to master this technique for a long time. She had imagined this triumph in a different way though, with all her siblings around her at this very moment and cheering for her. She imagined the pride in her brother’s eyes as he would now teach her other such activities and the amazement in her friends and parents’ eyes as would hear about it from the local ‘Keertankars’ in the temple!

The splash of the stone in the river only made one buffalo move slightly, while the rest of the river bank continued its activities unaffected. The children were busy diving in the river and going about their daily ablutions, women were busy washing utensils and clothes and shouting at some of the kids for splashing water on them. Cow herds were washing their cattle. It was a simple day in the village of Sauviragram. This calm environment was belying Ilaa’s demeanour. She had a lot of emotions pent up inside her waiting to erupt like a volcano.

Yesterday was a special day for Ilaa, it was her brother Sopan’s marriage. They were five siblings including Ilaa and she was the youngest of all the four brothers. She was pampered and loved by all four equally. She remembered how her mother had taken her to the market just last week and bought her new clothes - a new set of parkar-polka. She did not know what marriage was all about and who these guests were. She had asked her mother if just like Iravati, her maternal cousin, someone was going to come and stay with their family. Iravati was married to her eldest brother Mahaji. Ilaa was instructed to behave in front of the guests. She had to help her mother with the kitchen activities and take care of the guests.

But today was no time to sit and grumble. The harvest season was upon them and soon it would be time for the traders market to be set up in their town. Traders from all around their villages and especially Paithan would be coming with their trades and the entire town would host the visitors for a week. This of course called for extra work but at the same time, would also mean more and better choices of goods and services. Ilaa’s family though not the richest were respected cotton traders and such trade fairs would give them a chance of getting what was not produced in their village in exchange for the finest quality cotton. 

Last year the produce was good, and the family could get a good pair of bullocks, utensils for the kitchen and manure. This year too, Ilaa’s father Damodar had hoped the produce would be more than enough to help the family sustain their son’s wedding expense. This meant a lot of work in the field and the entire family had toiled hard for it. Such fairs were not just a platform to exchange goods and services but were also a rich confluence of different cultures and lives. They were a medium to exchange knowledge and information. The traders from Paithan would speak of different ways of cropping and tilling the land twice a year, of rich silks and of their beloved King – Shivaji.

But Ilaa had known more about the King, her eldest brother was a Sardar in Shivaji’s cavalry. Ilaa was but ten years old when her eldest brother; then all of seventeen; had decided to join Shivaji’s cavalry. He addressed him as “Maharaj” and prided himself in being one of the few who was in charge of the cavalry planning and strategy. He was a good horseman and he knew the by-lanes and in-roads of Paithan and the nearby villages very well. His knowledge on the equestrians was unparalleled. 

Of the many stories that he would narrate to his younger siblings the one that Ilaa loved listening to over and over again was of how he had defeated three Mughal horsemen alone in a narrow path outlining the village to the river Godavari. The battle was fierce, and the men strong. They had encircled him and he was fighting off blows from all three sides. The shield on his back and his agility were his only defence. He fought many a strong sword blows and surprised the enemy with his returns. Then he used his strength - his knowledge of the geography. He knew the river was not too far behind, and he knew its depth. 

He picked his target horseman and swiftly moved in his direction. Within three strong strokes of his sword, he had moved out of the circle – the chrakravyuh and was now leading all three towards the river. He had trained his horse to move across the current without getting trapped in the loose rocks on the riverbed. As the other horses entered the water, the current started pushing them down the river and into deeper waters, in panic they neighed high and toppled over the rocky river bed, throwing their riders off their back into the water. This was the moment Mahaji had been waiting for, within seconds the water had changed a colour to blood red.

“Shabaas dada, you are so brave!” all the young tots would shout and then go to bed. Ilaa of course being the youngest of the lot would be fast asleep by this time, happy in her dreams.

The river Godavari was her village’s lifeline. She used to pass along it every day while on her way to school, the fields, the market, and her friend Sharada’s place, everywhere and every time. The river was the deity in their village and every year during the month of Aashad as the village would get ready to host Lord Vittal’s festival they would begin by first worshipping the river. Its abundant water supply meant the fields would never run dry and agriculture, which was the primary occupation of the village, would not be heavily dependent on the monsoons. Ilaa always believed that the river watched over their village. Any calamity and the mighty river would swallow it before it affected the village, just like a mother she cared for her children. 

Sometimes she also dreamt of the teachings she learnt in the local temple ‘keertans’ – devotional songs. The ‘keertankars’ sang devotional songs in praise of the Lord Vittal. They also educated the masses on the latest happenings in the capital and acted as the medium of passing down information from the raja to the praja. They spoke and sang of what distinguished the good from the bad, of education, hygiene, keeping high morals like Lord Ram and of equality in all forms – gender, caste, education and work level. They gave examples of people from across the river - how they lived, what they wore, their mannerisms. They spoke of how just their Maharaj was and of the many battles that he fought against the Mughal atrocities.

This was education beyond the four school walls. A ‘keertan’ evening would be an event in the village and enjoyed by all. Even ladies were allowed to participate as audience. Children would be prodded to ask questions and the ‘keertankars’ would answer with patience. Ilaa especially loved the ‘keertan’ by Sant Eknath. She liked the way he spoke to everyone young and old, wealthy and poor, educated and illiterate, powerful and weak. His charm had spread across the populace. He would always speak on equality and education, on patriotism and selflessness. He would always be found chanting Lord Vittals name and Ilaa had heard that the Lord had showered His blessings on him on many occasions.

A few days ago post his Keertan; he had spoken on a woman’s right to marriage and to choose her life partner. As soon as he started speaking on this topic, there were several sighs and nods of heads in disagreement. Ilaa sensed the atmosphere becoming a bit tense. She in fact even saw some of the women folk leave the temple courtyard either out of sheer embarrassment or because they were asked to by their husbands, fathers or brothers. Ilaa looked around to find her parents. To her surprise, her mother was trying to catch her eye and indicate that they too should make a beeline to their house.  Then she tried to find her father and sought that nod of approval from him to make a move. To her surprise, her father just smiled and let her sit on. She heard the importance of marriage from Sant Eknath, of the rituals and their true meaning, of the story of Lord Vittal and his bride Goddess Rakhumai. She wanted to tell her mother to continue to sit, but she had left already.

As the father-daughter duo made their way back home from the temple, her father sensed her urge to ask questions and lots of them. He prodded her, “tell me Ilaa, what you observed at the temple?” Ilaa did not know where to start from, she finally said she liked the story of Lord Vittal’s marriage. Upon further prodding, she trusted that this conversation would remain between them, lest she would be judged, she started talking freely, she told him of the references of the Sanskrit verses on marriage that Sant Eknath recited, on the equal opportunity that marriages present to both the sexes, the fact that women could choose their husbands. But then she stopped, she asked her father a question which left him startled, ‘’did Mama ask Iravati if she ever wanted to marry Dada? And Baba, will you too ask me if I want to get married to someone?” 

Damodar smiled, he knew his daughter was growing up, he nodded in her direction. He then started speaking of educating Ilaa first and helping her gain knowledge in the fields. She needed to understand the cropping and the tilling of the cotton plants too. Damodar did not discriminate between his sons and daughter. He was proud that his eldest son was serving the Maharaj and his middle son was helping him in the fields. He was happy that his youngest son and daughter were still understanding what they liked. He was a satisfied man of few words. Yet he knew that Ilaa was a strong headed girl on the threshold to become a level headed woman.

While he was lost in his thoughts, Ilaa was referring to equity in property and education rights that Sant Eknath spoke about. She was trudging at his dhoti, ‘’baba, why doesn’t Iravati go to school with me? Sant Eknath says, all girls have an equal right to education. Baba, can she come with me to school from tomorrow, that way, Aai will not need to drop me to school either, Iravati is older than me and more responsible.” It then struck Damodar, he only thought of his bloodline while implementing the policy of equity. And in doing so, he was actually being unfair to his daughter-in-law.

As the D-day dawned the entire house was busy in preparations to host the guests. Ilaa’s mother had called on the neighbouring ladies to help in the kitchen and clean the house. Sharda’s mother too was lending a helping hand. While the women were busy decorating the house and setting the food, the men were busy helping Sopan tie the special dhoti – sovala. Sopan had gotten up very early today. His body was anointed with oil and turmeric paste first then he had taken a sandalwood bath.
As he was getting ready, he saw Ilaa peeping through the window. He called her in, asked her how he looked. “Like a King” was her reply. He smiled and pulled her cheek. As the muhurta hour drew closer, the activities in the house increased their speed and at the appointed time Sopan married Mugdha. As the lunch was being served in the house courtyard, Ilaa over heard Mugdha’s uncle asking her father about her. By the end of the lunch she saw her parents and her Mahaji dada talking in a corner. In a few minutes, Iravati came to her and told her to wear Aai’s navvari sari. Ilaa did not understand why her silk parkar polka was not good enough for the occasion anymore.

As she got ready, she heard Iravati tell Sharada, that Mugdha’s uncle had asked for Ilaa’s hand for his son. Ilaa did not know what to say. Did she want to cry, was she happy? She had just heard about marriage yesterday and had spoken to her father for the first time in it. Was her opinion not important at all? She wanted to runaway; she wanted to ask questions to her father who she felt had betrayed her trust. As she climbed down the stairs, she felt all eyes on her. She touched the feet of all the elders in the house and sat in front of Mugdha’s family.

The next morning as she got up, her mother told her to quickly get ready and go help her father and brothers in the field. The cotton was to be picked and made ready for the market. They had less than ten days to get everything market ready. The fair was to begin in two weeks time. Sopan anna too was in the fields. As she was preparing to leave for the fields, she heard her mother say they liked her yesterday and have proposed marriage. Ilaa was surprised that no one in her family even wanted to know what she felt like. She ran out of the house and instead of going to the fields went to the river bank. She was angry and she wanted to cry. “I am sick of this!” she grunted loudly.

In a distant she saw her baba running towards her. Damodar sat by her side in silence. He watched her twitch her feet. He sensed her discomfort. The father daughter duo spent some time in silence before heading home. As they reached home, Ilaa saw all her and Mugdha’s relatives waiting for them in the courtyard near the tulsi vrindavan. She wanted to run away and was trying to let go of her father’s hand. But his grip was firm. He took her to the centre of the courtyard and to her surprise asked her, “Ilaa you remember what we spoke about yesterday on our way back from the temple? You had asked me if your opinion was important in deciding your marriage”. She heard gasps from the other women in the house, someone told her aai to take her inside, someone told her baba to calm down and stop talking. 

Her brothers were coming closer to her and Damodar. While her baba asked her in a strong voice, “So Ilaa do you want to get married now?” she shivered, did not know what to speak. But her baba’s voice calmed her down. Her life’s decision was in her hands. She could say no and but would she say no? She looked up at her baba, and he smiled back. He told the crowd that his daughter’s silence had spoken and that he wished Ilaa to study more of mathematics, agriculture and household chores. He wanted her to understand marriage and companionship and only then get married. He loved her too much to kill her dreams and her adolescence. She was after all, a woman of fifteen.